How to Get Yelp Reviews
Yelp reviews can have a significant impact on a business's reputation. Therefore, it's essential for businesses to get more Yelp reviews and manage their online reputation effectively. In this article, we'll discuss strategies that businesses can use to get more Yelp reviews.
Many review sites have come and gone, but Yelp has continued to flourish in the world of local business reviews. How did it survive? We'll, Yelp noticed that other review sites are too cluttered with spam and advertisements, so they’ve tried to keep theirs to a minimum. Yelp also focuses on longform reviews rather than short one-liners, providing a sort of in-depth review that wary customers crave. Sometimes “great food” just isn’t good enough.
Important: Never pay for Yelp reviews! Paying for reviews or offering discounts for a positive review violates Yelp’s terms of service. This can lead to the removal of reviews or your entire business listing. Also, a positive review will do you no good if users can tell it isn’t genuine.
Step 1: Claim Your Business Page
The first step in getting more Yelp reviews is to claim your business page on the platform. Claiming your business page will allow you to update your business information, respond to reviews, and get insights into your Yelp performance. Additionally, a claimed page gives your business credibility and legitimacy, which can encourage customers to leave reviews.
Step 2: Provide Excellent Customer Service
The key to getting positive Yelp reviews is to provide excellent customer service. Happy customers are more likely to leave positive reviews, while unhappy customers are more likely to leave negative reviews. Therefore, businesses should focus on providing excellent service to all customers. This includes responding to inquiries and complaints promptly, being polite and courteous, and going above and beyond to meet customers' needs.
Step 3: Encourage Customers to Leave Reviews
The simplest way to get more Yelp reviews is to ask customers to leave them. Businesses can encourage customers to leave reviews by adding a call-to-action on their website, email signature, or social media channels. Additionally, businesses can include a note or card in customers' receipts or at the end of their service asking for a review. However, businesses should be careful not to incentivize reviews, as this is against Yelp's policy and can result in penalties.
Step 4: Use Yelp's Check-In Feature
Yelp's check-in feature allows customers to check in at a business on the platform, which can increase the visibility of the business and encourage more reviews. Businesses can encourage customers to check-in by offering a discount or special offer for those who do. Additionally, businesses can ask customers to check-in when they arrive or leave, which can remind them to leave a review.
Step 5: Respond to Both Positive and Negative Reviews
Businesses should respond to both positive and negative reviews on Yelp. This shows customers that the business is engaged and cares about their feedback. When responding to negative reviews, businesses should be polite and professional, and offer to resolve any issues or concerns that the customer may have. When responding to positive reviews, businesses should thank the customer for their feedback and encourage them to return.
Step 6: Use ReviewTec to Guide Customers
ReviewTec's custom link is an easy and effective way for businesses to guide their customers to leave online reviews. ReviewTec can send out a custom link that guides your customer to leaving you a review on Yelp. This makes it convenient for customers to share their feedback and leaves a positive impression of the business. Additionally, businesses can print a custom QR Code (provided by Reviewtec) on their promotional materials, such as business cards or flyers, which can serve as a gentle reminder for customers to leave a review.
Step 7: Monitor Your Yelp Profile
Businesses should monitor their Yelp profile regularly to stay on top of any issues or concerns that customers may have. This can help businesses respond quickly and resolve any problems before they escalate. Additionally, monitoring reviews can help businesses identify trends and make strategic changes to improve their services.
How Yelp's Not Currently Recommended Section Works
Yelp's algorithm uses a variety of factors to determine which reviews are recommended and which are not recommended. Recommended reviews are those that are considered trustworthy and unbiased by Yelp's algorithm. These reviews are prominently displayed on a business's Yelp page and are more likely to influence potential customers.
Not Currently Recommended reviews, on the other hand, are reviews that Yelp's algorithm has deemed less trustworthy or unbiased. These reviews are still visible on a business's Yelp page but are placed in a separate section that is less prominent. Additionally, these reviews do not factor into a business's overall star rating on Yelp.
- Irrelevant Content - Yelp's algorithm may filter reviews that are not relevant to the business or that contain irrelevant content. For example, a review about a restaurant's parking lot may be filtered if it doesn't provide any information about the restaurant itself.
- Low Quality - Yelp's algorithm may filter reviews that are poorly written or that contain spelling or grammar errors.
- Bias - Yelp's algorithm may filter reviews that appear to be biased or that are written by people with a conflict of interest, such as employees or competitors.
- Inactivity - Yelp's algorithm may filter reviews from users who have not been active on the platform for a long time.
It's important to note that Yelp's algorithm is constantly evolving, and what may have been filtered in the past may not be filtered in the future. Additionally, businesses can flag reviews that they believe are fake or violate Yelp's content guidelines. Yelp's content team will review flagged reviews and may remove them if they violate Yelp's policies.
Getting more Yelp reviews is essential for businesses to improve their online reputation and attract more customers. By claiming your Yelp business page, providing excellent customer service, encouraging customers to leave reviews, using Yelp's check-in feature, responding to reviews, using Yelp's review link, and monitoring your Yelp profile, businesses can get more Yelp reviews and manage their online reputation effectively. It's essential for businesses to prioritize their online presence and reputation, and Yelp can be a crucial platform to achieve these goals.